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Strength Movement Concierge

Strength Movement Concierge

General Fitness
Coaches
Mike Parsons and Joe Massaro

Our coaching system blends strength training, simple conditioning, and flexible programming — designed to fit into your life, not take over it.

What you'll get.

*Strength-Focused Workouts Per Week. (with options to adapt to 2 or 4 sessions depending on your schedule).

*Effective sessions that fit into your week without draining your energy.

*Simple conditioning sessions that improve fitness without leaving you wrecked.

*Weekly accountability check-ins and support through the SMC app.

*Video demonstrations and coaching notes for every exercise.

*Private community group for ongoing support and Q&A.

*Weekly mastermined calls with Mike and Joe.

The SMC Difference

We don’t just give you workouts — we coach you.

Our method is built on structure, support, and simplicity — so you can stay consistent without needing more motivation or willpower

$47 / mo
Get Strength Movement Concierge
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WARM UP
Our plans follow a structured warm up based off movement pattens that allow you to move how you did in your 20s. Warm ups are crucial to your sessions so its important that we use them to our advantage.
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Strength Training
We aim for 3 specific strength training sessions. However, the system we are implementing into our programming gives you the flexibility of when these are completed. We understand life is busy and life most certainly does get in the way. But that doesn't mean you have to lose all of your fitness. You will find you will get fitter and stronger.
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Effective Conditioning.
Aerobic conditioning is the most bastardised tool within the fitness industry. But when used correctly it can be a very effective tool to elevate your strength gains. Having a strong aerobic base will not only allow you to recover faster both inside and outside of the gym. These sessions are optional but never overlooked.
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Find your training mojo again!
We understand your personal health and fitness endeavours can fall by the way side when life gets chaotic. Children and family come first but with our guidance and support this platform allows you to grasp hold of your fitness mojo once and for all.
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Our Method And Community
With over 30 years of experience, our method is built on proven strategies that deliver real, sustainable results. We combine expert coaching with a supportive community of like-minded individuals who are ready to make a change. Together, we create an environment that motivates, educates, and empowers you to become fitter, healthier, and stronger for life.
Features
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24-7-365 Access To Your Programme
Coaches who will hold you accountable and provide the feedback you need to grow
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Programming 7 days per week
Daily strength, conditioning, and skill training that’s accessible and challenging for athletes of any level or background
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Exercise Video Guidance
Instructional videos to guide your practice and make execution easy. Video demonstrations and coaching notes for every exercise
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Detailed, expert instruction
Two coaches with a combined 30 years who will hold you accountable and provide the feedback you need to progress and grow
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Committed Teammates
A vibrant community that will keep you pushing to unlock your best
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Delivered through TrainHeroic
Sweating over a lifeless PDF is so last year. Your coaches and team will push you harder, know you better. Let us take all the stress out of Fitness.
Equipment
Required
barbell // Dumbbells // Cardio equipment // Kettlebells // Resistance bands
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Sample Week
I will write fresh programming weekly. You’ll get notifications when they’re ready
Monday
SMC Strength Day 1

Warm up

A

3 minutes on any cv trying to get heart rate above 120 but below 160bpm 3 rounds of mobility - Active straight leg raise - Rocking adductor + t spine rotation - Alternating scorpion

B

Goblet Squat

4 x 8

C1

Front Rack KB Step-Ups

4 x 8

C2

Cable face pull

4 x 10

D1

Lat Pulldown

3 x 12

D2

DB Lateral Raise

3 x 15

D3

Front Rack Carry

Tuesday
Week 1 [Optional mixed cyclical day]

A

Biking

B

SkiErg

Wednesday
Week 1 Strength Day 2

Prep

A

Warm up

3 minutes on any cv trying to get heart rate above 120 but below 160bpm 3 rounds of mobility - Active straight leg raise - Rocking adductor + t spine rotation - Alternating scorpion

B1

Incline alternting incline bench press

4 x 8

B2

Band Pull-Apart

C1

Front Foot Elevated Split Squat

C2

Inverted Row

3 x 12

FLOW

D

5 rounds for quaility. 15 KB swings 10 per side Plank reach 10 Dumbbell thrusters 40m each side Suitcase carry 500m Bike erg high resistance HARD effort rest 60 seconds

Thursday
Week 1 Day 4 [Rest day]

A

Walk

Friday
Week 1 Day 5

Prep

A

Warm up

3 minutes on any cv trying to get heart rate above 120 but below 160bpm 3 rounds of mobility - Active straight leg raise - Rocking adductor + t spine rotation - Alternating scorpion

B

Trap Bar Deadlift

4 x 8

C1

Alternating dumbbell neutral grip shoulder press

3 x 10

C2

Prone Machine Hamstring Curl

3 x 12

D

half kneeling cable row

3 x 10

E1

stability ball deadbug

3 x 15

E2

DB Bicep Curls

3 x 12

F1

Zottman Curls

F2

Tricep Pushdown

3 x 15

Saturday
Week 1 Day 6

A

Walk

Coaches
More from Strength Movement Concierge
coach-avatar Mike Parsons

“With 23 years in the fitness industry as a personal trainer, 15 of those as gym owner, I’ve dedicated my career to helping clients achieve lasting results. From weight loss transformations and strength gains to coaching elite athletes and everything in between, I’ve seen firsthand how personalised training, expert guidance, and unwavering support can unlock true potential and transform lives.”

coach-avatar Joe Massaro

With a decade of experience in the fitness industry, my mission is to deliver real, measurable results while fostering a supportive and motivating environment. I hold a BSc in Strength and Conditioning and have gained numerous qualifications throughout my career. Combined with hands-on gym floor experience, this expertise has allowed me to build and run a successful coaching business.

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Built for Busy Lives

We know life doesn’t always go to plan, work, family, and unexpected curveballs get in the way. That’s why our system is designed to adapt not punish you for missing a session. Whether you train 2 days or 4 days per week, you’ll still make progress witho

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FAQs
Do I need to be fit to start?
No, SMC is built to meet you where you're at. Whether you're starting from scratch or getting back into training after time away, the program adapts to your current fitness level.
How long are the workouts?
Most sessions take 45 minutes long and are designed to fit into your life without overwhelming your schedule.
What if I miss a workout?
Life happens, that's why the program is built to flex around your week. We'll guide you on how to adjust without feeling like you're falling behind.
Do I need a gym membership?
You can follow the programme with basic gym equipment or at home. We'll provide alternative exercises if you're limited on kit.
Is there a minimum commitment?
We recommend committing to at least 3 months to see real progress, but you're free to cancel anytime if our programmes or standards. If you're not happy with our service, we will refund your full month no questions asked.
What if I struggle with motivation?
That's exactly why SMC exists. Our coaching, weekly masterminds, and community support keep you consistent — even on the days you don't feel like it.
The Proof
verified-athlete-avatar Jacob Salley

The programme changed my life.

Verified Athlete

"The programme not only changed my physique, it changed my life. Picture one was taken on holiday in Mallorca where I was reluctant to take my shirt off. Picture two was 12 weeks later after joining Strength Movement Concierge. These guys seriously changed my life."

verified-athlete-avatar Beccie Williams

From dentist chair to first Hyrox race.

Verified Athlete

"Coming from a position of under eating and thinking it was all about cardio as i thought that was the right direction. However, when i was coached i understood the importance of correct nutrition and most of all strength training. Training with the boys is the best decision i've ever made."

verified-athlete-avatar Dave "Kipper" Newton

I had to change to save my life.

Verified Athlete

"You see Dave Newton here? Dave used to socialise a lot and as medical rep used to spend a lot time in hospital cafe areas drinking lots of milky coffees and grabbing food on the run. He now climbs mountains because he’s 8 stone (50kg - 112lbs) lighter."

verified-athlete-avatar Liam Tapp

I was 400lbs and something had to change

Verified Athlete

"When Liam reached out to us, he was weighing 400 pounds (181kg), dealing with physical challenges that made daily tasks a struggle. Liam now weighs in at 220 pounds (100kg). Finding a path forward felt overwhelming. But he was ready for a challenge."

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