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Inside Edge Advisory

Inside Edge Advisory

Hockey
Coach
Jordan Bustard

Inside Edge Advisory

Science-Based Off-Ice Development for Competitive Hockey Players

Inside Edge Advisory exists for hockey players who take their development seriously. We take a scientific approach to building athletes off the ice — using periodized, evidence-based programming designed specifically for the demands of hockey at every level. Whether you're in the middle of a season or grinding through the off-season, our programs are built to meet you where you are. Every training variable — movement selection, tempos, rest periods, and energy system work — is chosen with one purpose: making you a faster, stronger, and more durable hockey player. This is not generic fitness. This is hockey-specific development built on sport science, designed for competitive players who want to show up every season better than the last.

$48 / mo
Get Inside Edge Advisory
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Why Inside Edge Advisory?
IEA is built for hockey — faster skating, stronger battles, better conditioning. Year-round programming means your development never stops. Every session is periodized and evidence-based with nothing left to chance. Unilateral training and structured recovery keep you healthy all season. No matter your level, IEA builds you for the game.
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From the Ice Up
Stop guessing in the gym and start training with a plan that actually moves the needle. IEA eliminates wasted reps, keeps you healthy through a long season, and builds the speed and strength that gets you noticed. You'll show up to every camp, tryout, and game knowing your body is ready to compete.
Features
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Access to your coaches
Coaches who will hold you accountable and provide the feedback you need to grow
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Programming 5 days per week
Daily strength, conditioning, and skill training that’s accessible and challenging for athletes of any level or background
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Exercise Video Guidance
Instructional videos to guide your practice and make execution easy
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Delivered through TrainHeroic
Train with coaches who push you, understand your goals, and keep you progressing.
Equipment
Required
Barbell // Dumbbells // Kettlebells // Squat Rack // Adjustable Bench // Plyo Box
Recommended
Cable Machine // Landmine Attachment // Resistance Bands
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Sample Week
I will write fresh programming weekly. You’ll get notifications when they’re ready
Coach
More from Inside Edge Advisory
coach-avatar Jordan Bustard

Hockey strength and conditioning coach with a Master's degree in Applied Physiology and Kinesiology from the University of Florida, CPT and PES certified, and 6 years of experience training hockey players at every level — professional, college, junior, and youth. Every program is built around one goal: making you a better hockey player on the ice.

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Ready to take your game to the next level?

Your development doesn't stop when the season ends — and neither do we. Join IEA and train with a coach who has developed players at every level of the game, year round.

Get Inside Edge Advisory
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FAQs
Who is this program for?
This program is for competitive hockey players who are serious about their development. Whether you are in the middle of a season or in the off-season, IEA has programming built for where you are in the calendar.
What if I miss a day?
Life happens. The program is built with structure but flexibility in mind. If you miss a session, pick up where you left off and stay the course. Consistency over time is what moves the needle.
What should I expect on an average training day?
Every session starts with a dynamic warmup and RAMP, moves into your primary strength or power work, and finishes with conditioning and a cool down. Sessions run 50-60 minutes and every exercise has a purpose.
The Proof
verified-athlete-avatar Logan Roe

Black Wings Linz / ICEHL

Verified Athlete

"Jordan was calculated with every workout and put me in the best shape of my career. I saw strength improvements within weeks. Training with him one on one was a huge advantage."

verified-athlete-avatar Jason Musa

Cedar Rapids RoughRiders / USHL

Verified Athlete

"Training with Jordan for 2 years has been unbelievable. My stamina, speed, strength, and quickness have all improved. Every session pushes me to be better."

verified-athlete-avatar Jordan Sambrook

Florida Everblades / ECHL

Verified Athlete

"Jordan creates workouts tailored to your skillset while pushing you to be better and stronger. I highly recommend IEA to any athlete looking to reach their full potential."

Join Your Virtual Gym

When you join a team you’re getting more than programming, you’re joining an online community.

Inside Edge Advisory
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Inside Edge Advisory
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