Build strength, muscle, endurance & resilience through structured home kettlebell training that helps you move better, perform better, and stay ready for everyday life.
You need a clear path to getting stronger and performing better. Persist Performance gives you the structure, flexibility, and support to train consistently—even with work, family, and a demanding schedule.
Who It's For
Busy men 30+ who want to lose fat, rebuild strength, build muscle, and feel capable again—with structured training that fits around work, family, and a demanding life.
Why Persist Performance?
✔️ Structured Weekly Training — Follow a clear plan and know exactly what you're training each week.
✔️ Train From Home — Effective kettlebell training with minimal equipment.
✔️ Built for Busy Lives — Flexible training that works around your career, family, and responsibilities.
✔️ Build a Body That Performs — Develop strength, muscle, conditioning, mobility, and resilience for everyday life.
✔️ Track Your Progress — Log your workouts, weights, reps, and progress directly in the training app.
✔️ Coach + Community Access — Get coaching, support, and accountability from people committed to getting better.
Meet Coach Ruben
As a dad, husband, firefighter/medic, and prior military, I understand what it's like to balance family, a demanding career, and staying strong and capable.
That's why I built Persist Performance—a structured approach to kettlebell training designed to work with your life, not against it.
A
Forward leg swing alt
3 x 20
B
Bird Dog
3 x 20
C
Jumping Jack Squats
3 x 15
D1
Swing (2H)
5 x 6
D2
Goblet Squat + Cross high knee
5 x 6
D3
clean (2h)
5 x 6
D4
Row (2h)
5 x 6
D5
Half Snatch
5 x 6
D6
Dragon Push-ups
5 x 6
E
Leg Raise (core)
3 x 20
A
Tactical Clean
3 x 20
B
Deadlift
3 x 15
C
Toe touch core
3 x 20
D1
One-Hand Clean
5 x 6
D2
Pushups (CG)
5 x 6
D3
Goblet Squat (Handle Down)
5 x 6
D4
Hop Squats
5 x 6
D5
Swing + reverse squat (alt)
5 x 6
E
Dive Bombers
3 x 10
A
shoulder taps
3 x 20
B
Hip rotation alt
3 x 20
C
Lateral Lunges alternating
3 x 20
D1
1h swing
5 x 6
D2
Kb clean (1h)
5 x 6
D3
Tactical pass lunge (alt)
5 x 6
D4
Clean + Push Press
5 x 6
D5
Goblet Squat
5 x 6
E
Half Burpee
A
RB curl 1h
3 x 20
B
RB upright row
3 x 10
C
Tke
3 x 30
D1
KB 2H Thruster
5 x 6
D2
Half Burpee
5 x 6
D3
Row (2h)
5 x 6
D4
Half Burpee
5 x 6
D5
Swing
5 x 6
D6
Half Burpee
5 x 6
E
Mountain Climbers
3 x 50
Coach Ruben
Here to serve you—as a passionate kettlebell coach who understands the importance of movement, strength, and longevity.
You're built for more. It's time to start living like it. Join a team that helps you build strength, stay capable, and perform in every part of life.
Start My 7-Day Free Trial
Coach
Father, Husband, Firefighter
Verified Athlete"“I know what it’s like to feel stuck and overwhelmed. That’s why I built a simple, sustainable, and effective system that removes the guesswork.""
Johnny Ventura
Firefighter
Verified Athlete"“I always fell off programs before. With Ruben’s Trueforge system, I finally found something I can stick to—20 lbs down!”"
Travis
Athlete
Verified Athlete"“Before, I was waiting to ‘feel motivated.’ Now I have structure, a coach who cares, and real results.”"
When you join a team you’re getting more than programming, you’re joining an online community.