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ANCHOR: Minimalist Training

KJ Strength

Functional Fitness
Coach
Kevin Jensen

Life gets busy, and adding fitness to your priority list is no easy task. Working out can be overly complicated, require too much commitment, and be too expensive with gym memberships and equipment needs. If you find yourself struggling to incorporate fitness into your life, ANCHOR: Minimalist Training is your solution.

Focused only on the absolute essentials for a high-quality program, ANCHOR helps beginners develop their fitness foundation and train for real life without the equipment or advanced movements. If you have a kettlebell, a pair of dumbbells, or even a weighted object from around the house, you're all set to go. The base of ANCHOR involves a variety of bodyweight exercises, which are extremely efficient for developing total-body strength, joint stability, and real-life skills of balance and coordination. ANCHOR is perfect for those who are looking for simplicity in their fitness journey.

With quick & powerful workouts that can be completed in 30 minutes or less, ANCHOR's stand-out programming can be completed anywhere. Whether you're on vacation, travel for work, or only have a few minutes while your kids nap, ANCHOR provides the instant solution for you to maximize your time. No more thinking about what you will do for a workout during your valuable time - open the app and you're ready to go. ANCHOR utilizes simple yet effective programming tactics that are easy to understand for a perfect grab-and-go solution.

ANCHOR isn't only meant for beginners. Its focus on fundamental movement patterns makes ANCHOR a perfect deload/reload program for those experienced gym-goers looking to step away from the barbell. Whether it's a week or a whole cycle, having ANCHOR in your pocket helps fill the gaps & provide your body with the break it needs to level up. Part of the KJ Strength system, ANCHOR stacks perfectly with ELEVATE, our intermediate strength for life program, and STRONGHOLD, our advanced strength & performance track. Move between programs throughout your fitness journey, or gain access to multiple programs for day-to-day programming flexibility.

No matter where you are in your fitness journey, anchoring your fitness in the fundamentals is essential for success & longevity. Sign-up for a 7-day free trial to see how ANCHOR can help you accomplish that fitness goal through simplicity & efficiency.

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Minimal Gear, Maximum Impact
You only need your body and a kettlebell/dumbbell to get started. No racks, no machines—just smart programming with minimal equipment designed to deliver strength, endurance, and performance in 30 minutes.
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Fits Into Any Season of Life
At home with kids? On vacation? Short on time? Looking for simplicity in your workouts? ANCHOR is the perfect program. Because of it's minimal equipment and time requirement, ANCHOR helps you stay consistent when life gets chaotic so you never lose momentum toward your goals.
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Safe, Smart, & Sustainable
ANCHOR focuses on fundamental movement patterns that efficiently build strength while minimizing risk of injury. Designed by an experienced and certified strength & conditioning coach, ANCHOR uses exercises that transfer to real-life strength.
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Build a Strong Foundation
Whether you’re brand new to strength training or coming back after a break, ANCHOR helps you (re)build confidence, movement quality, and total-body strength without the overwhelm of traditional gym training or advanced movements. It's a beginner's dream - learn the basics of strength training & develop your fitness foundation.
Features
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Programming 4 days per week
Includes 3 programmed days & a 4th Friday challenge each week!
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Delivered through TrainHeroic
Open the app, grab your weight, and get started. Train hard and let the app do the thinking!
Equipment
Required
Bodyweight // Kettlebell or Dumbbell
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Sample Week
I will write fresh programming weekly. You’ll get notifications when they’re ready
Monday
Lower Body Hinge Focus

A1

KB swings

20, 15, 12, 10

A2

Goblet Squat

20, 15, 12, 10

B1

Single Leg RDL

4 x 8

B2

1-Arm DB Row

4 x 8

C1

Glute Bridge Hamstring Walkout

3 x 10

C2

Rear Foot Elevated Split Squat

3 x 10

D1

Kettlebell Bicep Curl

3 x 15

D2

Flutter Kicks

3 x 0:30

Tuesday
Upper Body Push Focus

A1

Tempo Push-Ups

4 x MAX @ 8, 8, 8, 10

A2

1-Arm DB Row

20, 15, 12, 10

B1

1/2 Kneeling Single Arm Shoulder Press

4 x 8

B2

DB Renegade Row

4 x 8

C1

Bench Dips

3 x 15

C2

Concentration Curl

3 x 15

D1

Bicycle Sit-Ups

3 x 0:30

D2

Crunches

3 x 0:30

Wednesday
Optional Cardio or Outdoor Activities
Thursday
Lower Body Squat Focus

A1

Bodyweight Squat Hold

4 x 0:30

A2

Jump Squat

4 x 10

B1

Isometric Lunge Hold

4 x 0:30

B2

Jump Alternating Lunges

4 x 5

C1

Single Leg Touchdown Squat

3 x 12

C2

Iso Single Leg Glute Bridge

3 x 0:15

D1

Hollow Hold

3 x 0:30

D2

V-Ups

3 x 12

Friday
Friday Anchor Challenge

A1

Push-Up

10, 12, 15, 12, 10

A2

1-Arm DB Row

10, 12, 15, 12, 10

A3

Kettlebell Bicep Curl

10, 12, 15, 12, 10

A4

DB Overhead Tricep Extension

10, 12, 15, 12, 10

B1

Goblet Squats

3 x 12

B2

KB swings

3 x 12

C1

Star Crunches

3 x 10

C2

Side Plank on Elbows

3 x 0:30

Coach
coach-avatar Kevin Jensen

Certified Strength & Conditioning Coach with 5 years of experience helping athletes of all ages reach their potential. Currently serves as the head strength coach for a D1 high school in Wisconsin. Combines proven programming with coaching that builds strength in the gym and in life.

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Stay Strong, Wherever You Are

No gym? No problem. ANCHOR keeps you grounded in your training with quick, effective workouts you can do anywhere—so your strength never takes a backseat.

Start My 7-Day Free Trial
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FAQs
What makes ANCHOR different from other strength programs?
ANCHOR focuses on the movements that matter most—simple, foundational exercises that are the anchor to any strong body. With minimal equipment, smart progressions, and bodyweight-focused training, it’s perfect for beginners, returners, or anyone needing a reset that still delivers results.
Is ANCHOR suitable if I have a busy life?
Absolutely! ANCHOR’s powerful, focused workouts fit perfectly into a busy schedule. Whether you’re juggling work, family, or travel, you can stay consistent without spending hours in the gym.
How does ANCHOR fit with ELEVATE and STRONGHOLD?
ANCHOR follows the same daily training focus as ELEVATE and STRONGHOLD, making it easy to switch between programs based on your equipment, time, or goals. ANCHOR works perfect as a beginner-friendly program, as well as an introductory program for ELEVATE and STRONGHOLD.
What if I have more equipment or want barbell training?
If you have gym access or want to train with barbells, ANCHOR works well as a complement. For structured barbell training and heavier lifting, ELEVATE or STRONGHOLD are better suited to help you reach those goals.
How do I sign up for all 3 programs: ANCHOR, ELEVATE, and STRONGHOLD?
To receive access to the complete program AND a discount code, send an email to kjstrength34@gmail.com.
Do I get access to a community with my program?
Yes! When you join ANCHOR, ELEVATE, or STRONGHOLD, you’ll be invited to our private Facebook group — a space for support, accountability, and connection with others on the same strength journey.
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When you join a team you’re getting more than programming, you’re joining an online community.

ANCHOR: Minimalist Training
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ANCHOR: Minimalist Training
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ANCHOR: Minimalist Training
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ANCHOR: Minimalist Training